Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

IMPROVING PRODUCTIVITY

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

NEWLY APPOINTED • A motorsports management veteran will guide revitalization and growth at Monterey’s historic WeatherTech Raceway Laguna Seca.

INDUSTRY INSIGHTS • TaiJaune Robinson didn’t expect to end up at GM Motorsports, but she made the decision to succeed.

MACHINERY GUIDE • PREVIEW SOME OF THE NEWEST MACHINERY AND MACHINERY-RELATED PRODUCTS DESIGNED TO IMPROVE RACE SHOP EFFICIENCY AND ULTIMATELY, PRODUCE BETTER PERFORMING RACE ENGINES.

MACHINING EFFICIENCY • HOW DO YOU DEFINE EFFICIENCY IN A RACING MACHINE SHOP? THESE MACHINERY SUPPLIERS BELIEVE THEY HAVE THE ANSWER.

CNC REFINEMENTS • HOW MODERN MACHINES ARE INTEGRATING AUTOMATION AND IMPROVING PERFORMANCE.

NEW TOOLS OF THE TRADE • FABRICATION EQUIPMENT IS OFTEN BUILT TO LAST A LIFETIME. SO WHEN DOES IT MAKE SENSE TO UPGRADE?

PRI 2025: MACHINERY ROW EXHIBITORS • Machinery Row at the PRI Show will once again be filled with machinery, tooling, and various pieces of equipment to improve shop productivity. This list provides the current lineup of exhibitors. For booth details and a final list of suppliers exhibiting on Machinery Row, visit performanceracing.com/floorplan. Exhibitor list current as of July 2, 2025.

DEALM AKERS • ADDRESSING THE CHALLENGES OF THOSE WHO RELY ON ORDERING METALS AND HOW TO SOURCE THESE MATERIALS WITHOUT BREAKING THE BANK ACCOUNT.

ROLLCAGES: LOWERING THE BAR TO ENTRY

INNOVATION NEXT • WHO SETS THE PACE TOWARD ADVANCEMENT? DIRT LATE MODEL RACERS OR THE RULEBOOK?

SHIFT ON THE CLAY • MODIFIED RACING IS STEERING TOWARD A SAFER FUTURE WITH RECENT ENGINEERING ADVANCES AND A CONTINUED PUSH TO ENCOURAGE ADDITIONAL SAFETY PRODUCTS.

ALLEN AUTOSPORTS RACE CARS • SCOTTY ALLEN IS A “WORKING CLASS” MAN WHO HAS GROWN UP IN RACING AND HAS FOUND SUCCESS AS HE BUILDS ONE OF THE FAVORITE RACE CARS OF THE WORKING CLASS—B MODIFIEDS.

PRI EDUCATION • Racing companies can play an integral part in the future workforce by working directly with students in high school career programs.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS